Created to introduce and explain the SAM System, this piece combines clear visuals with a straightforward narrative to showcase how the product works and why it matters. I directed and edited the video to keep it clean, focused, and easy to follow—balancing functional shots of the system in action with contextual lifestyle imagery. The pacing and structure are designed to guide the viewer step-by-step, making the technology approachable while reinforcing its benefits.

DIRECTING / EDITING / PRODUCTION DESIGN